Want a fun and creative campaign that creates major buzz? A flash mob is a sure way to get anyone’s attention – plus, these unexpected, often thrilling events earn further reach (and longevity) though the inevitable surge of posts documenting them on social media. A flash mob is a form of marketing that consists of a group of people assembling suddenly to perform a choreographed routine with the goal of growing brand awareness. With its “wow factor” and innovative approach to captivating the public, flash mob marketing has become a leading promotional choice for many companies.